The Easy Way to Make Customers Gravitate Towards Your Business

Do you ever get the sense that your search history is following you?

You look up a new printer or toy for your kid, then BAM! Every single website you visit, and all your social media is filled to the brim with ads showing you this stuff.

It is quite the onslaught of usually the same ad over and over and over again. I get it, it is 100% annoying, and all you can do is just let it die out like that houseplant you promised you would keep alive this time. It is painful to see it every day, but it’ll be over soon.

This whole ‘being chased by the same ad’ is known as ‘retargeting’. The reason it is so annoying is because most businesses that use this tactic are making an absolute hash of it. If they used it correctly you wouldn’t get the urge to throw your phone or computer out the window when you see yet ANOTHER carbon copy ad on your feed.

Truth is, you won’t even realise you are being retargeted if done properly. This is what makes it so powerful and effective for achieving high returns on investment.

Over the next couple minutes, I will show you how to handle this correctly, so an angry mob doesn’t come looking for your business:

The Term that Completely Changes Your Businesses Revenue

One thing I hear from clients all the time is “why would someone want to buy what we sell via Facebook?”

It is a common question whenever someone’s product or service starts to go northward of several hundred pounds.

It is a totally logical and fair question. One that technically should elicit the response: “they wouldn’t…” At least they wouldn’t do so just out of the blue.

When you think of your potential customers, you need to consider that they will go through a bunch of steps before buying anything. Even if someone says they made an ‘impulse purchase’, subconsciously they have been led to that choice.

They have been pushed through the steps of the ‘customer journey’. Another marketing buzz word these days – always sends a weird shiver down my spine hearing it, but nevertheless, what is it?

You NEED to Understand Your Customers Journey to Sell Effectively

Every single person will most likely go through the following steps to be able to make a buying decision:

-          They become aware of a problem or need

-          They decide they want to solve the problem or need

-          They begin to research how to solve said problem or need

-          They pick an option they believe is best (they might even go test it or see it in person)

-          They buy it from their preferred supplier

It isn’t rocket science. We all go through these steps pretty unknowingly. How does this help your business to sell more, I hear you ask.

The further someone is along the steps the harder it is for you to make a sale and the more money it will cost you to acquire that customer.

If you are one of the first businesses on their radar at step 3 (or even before then) you are onto a winner.

You have one main problem though. People are forgetful. The human brain isn’t programmed to remember a million and one things. So, unless someone takes note of your business, they are likely to forget you as soon as they go do something else.

What is the solution to this?

How to Make Sure Your Business is Engraved into People’s Minds

Wouldn’t it be great if someone was walking through life and whenever they thought of their problem your business came to mind. It would be very unlikely that they would end up buying from someone else to say the least.

By retargeting you are in essence making sure that you are never off their mind.

Of course, this only works if you do this in the correct way. You don’t want your ads to come across as a broken record e.g., the same ad on repeat.

What you want to be doing is constantly giving them new and updated information that they haven’t seen from you yet. The best way to do this is by coming up with multiple pieces of content highlighting benefits and useful tips for people to implement without buying.

This way you are giving more and more value to people interacting with your ads.

The Law of Reciprocity & its Benefits in Your Business

Have you heard of the saying “as you sow, so you shall reap”?

The idea is you must first do something before you can be rewarded for it. This is true for business. People like to give once they have already received.

It is human nature to feel this way. Of course, we try to suss out why something was given to us. The internal alarm bells ring and you think “why is this person helping me out?”

This is normal, and once you realise the person is genuinely being helpful a new thought comes to mind: “I cannot believe they did me this favour, I must repay them some way”.

Let’s be clear this isn’t in a sense of ‘if they are low on cash, I’ll cover them’ or ‘if they need someone to pick up their gran, I’ll do it’. It is more of a feeling built within us that makes you want to return the favour.

You can build this into your marketing. You have to actually help people out first. It’s a crazy thought I know but try it out and you’ll see. Selling will never seem so easy. No more trying to force a sale and getting people coming back to you with ‘buyer’s remorse’.

If you would like to see this in action in your business, then get in touch with us today. We will discuss potential options that best align with your business on a FREE, no obligation call.

If it seems like a good fit I’ll tell you exactly what we would do in your situation. If not, then no harm no foul you can take what we recommended and implement it yourself.

Sounds good?

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