Project Gallery
Take a look at some behind-the-scenes insights on how we would upgrade ads.
Utilise these marketing principles for your own ads to help you get better results.
OR contact us and we will help you do this, so you can focus on what you do best.
Garage Door Ad
Ad Info:
This ad was run at the start of 2024 by a company that sells garage doors.
What I would change about the ad:
- If you run an ad for garage doors show a garage door, e.g.,
> Before vs after
> Ugly vs sexy door
> Carousel of the range of doors you have
- Have a headline that grabs people's attention:
> “Boost your kerb appeal by changing your garage door.”
> Garage doors are aesthetic = that is why people buy them
- People do not care about you (unfortunately)
> Do not want to say "here at xyz company"
> Instead say:
"Your garage door can either make or break the look of your house. This is one of the easiest ways to make a massive impact on how your house looks from the outside. Check out which door would look best on your house.”
- Want people to buy then you need a Call To Action (CTA)
> A reason for people to buy
> e.g., "Choose your new garage door now"
> Then a button that goes to the shop
Garage Door Ad
Ad Info:
This ad was run at the start of 2024 by a company that sells garage doors.
What I would change about the ad:
You run an ad for garage doors show a garage door, e.g.,
Before vs after
Ugly vs sexy door
Carousel of the range of doors you have
Have a headline that grabs people's attention:
“Boost your kerb appeal by changing your garage door.”
Garage doors are aesthetic = that is why people buy them
People do not care about you (unfortunately)
Do not want to say "here at xyz company"
Instead say:
"Your garage door can either make or break the look of your house. This is one of the easiest ways to make a massive impact on how your house looks from the outside. Check out which door would look best on your house.”
Want people to buy then you need a Call To Action (CTA)
A reason for people to buy
e.g., "Choose your new garage door now"
Then a button that goes to the shop
Kitchen Ad
Ad Info:
“Spring promotion: Free Quooker!
Welcome spring with a new kitchen and a free Quooker.
Let design and functionality blossom in your home.
Your free Quooker is waiting – fill out the form now to secure the Quooker!”
You then proceed to a form (to give your contact info etc.) which says you can get 20% off your new kitchen...
What I would change about the ad:
The offer = confusing!
Is it a new Quooker or is 20% or is it both?
A confused customer does nothing.
A lot of what is written is just filler text. It does transition you towards the sale.
Be too the point and say what people are getting here
e.g., “see our new selection of dream kitchens and get 20% discount”.
OR "get a free Quooker valued at £2000 with your new kitchen today”.
There is only 1 image used.
Would do better having a carousel of multiple kitchen options.
Landscaping Ad
Ad Info:
This ad was run highlighting some work a company had just finished.
It showcases the work well with the photos, but doesn't get the ideal message across to make people want to buy.
What I would change about the ad:
There is NO headline.
No reason why anyone would continue to read on.
Should say:
"Do you want to increase the kerb appeal in [area].”
No one really cares about features/what you did.
People want to know the results and want to hear about people.
Tell the story of why the work needed to be done, how you saved the day before their walls fell down.
Can instead say:
“If you are looking to change your home, get in touch, we are happy to provide you with a free quote, no obligations”.
OR:
“If you're a [area] homeowner and you're looking to, upgrade your home/change some things/do some maintenance.
Feel free to get in touch with us.
We'd be happy to help you out and give you a free quote, no questions asked, no strings attached.”
Accounting Ad
Ad Info:
You have a company honing in on you having a lot of accounting paperwork. They say:
"Paperwork piling high?
At [company name] Accounting we act as your trusted finance partner, so you can relax!
Contact us today for a free consultation."
What I would change about the ad:
Headline could be a bit better, but ignoring this the main text needs work.
It doesn't make much sense or move the needle forward.
People really don't care about the name of your company - STOP using it in your headlines and body copy!
Instead say:
"Save at least 4 hours every work, by getting rid of your paperwork.
We help business owners like you by saving you time and money by doing the paperwork.
You don’t have to worry about this, do what you want to do – which we assume is not paperwork.”
Solar Panel Cleaning Ad
Ad Info:
This is a simple add.
Normally simple is good.
But in this case it is so simple you don't actually no what it is trying to tell you.
What I would change about the ad:
There is no offer.
The text in the ad is just a statement.
How much do dirty solar panels cost you? As the business you'd have some figures for sure.
Or you could say:
"Get in touch with us today, and we will tell you exactly how much you can be saving.”
The other issue is the contact mechanism.
If you ask people to call you, but they see this ad during some late night scrolling.
Then what? They won't call and may forget about it come tomorrow.
Make contact easier.
e.g., direct messaging your page.
OR have people fill out a contact form.
Get In Touch With Us
For a FREE Marketing Consultation
Where else to find us:
